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Kool-Aid logo 2008

Smile. It's Kool-Aid.

Kool-Aid is a brand of flavored drink mix owned by Kraft Foods.

HistoryEdit

Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska. All of his experiments took place in his mother's kitchen. Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder. This powder was named Kool-Aid. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953. Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August, in honor of their city's claim to fame. Kool-Aid is known as Nebraska's official soft drink.

An agreement between Kraft Foods and SodaStream International in 2012 made Kool-Aid's various flavors available for consumer purchases and use with SodaStream's home soda maker machine.

Advertising and promotionsEdit

Kool-Aid Man, an anthropomorphic pitcher filled with Kool-Aid, is the mascot of Kool-Aid. The character was introduced shortly after General Foods acquired the brand in the 1950s. In TV and print ads, Kool-Aid Man was known for randomly bursting through walls of children's homes and proceeding to make a batch of Kool-Aid for them. His catch phrase is "Oh, yeah!"

In 2013, Kraft decided to overhaul the Kool-Aid man, reimagining him as a CGI character trying to show that he's just an ordinary guy.

Starting in 2011, Kraft began allocating the majority of the Kool-Aid marketing budget towards Latinos. According to the brand, almost 20 percent of Kool-Aid drinkers are Hispanic, and slightly more than 20 percent are African-American.

TriviaEdit

  • The character for M.U.G.E.N, Kool-Aid Man is made by both creators; Jay High19 and Andysmugen.

External LinksEdit

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